Akanksha Mishra

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Publications (6)

• ‘STAND BY YOU’: AI-DRIVEN HEALTHCARE MARKETING FOR ENHANCED PATIENT ENGAGEMENT
  Global Fashion Management Conference 2025 DOI: 10.15444/GMC2025.02.10.05
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• Global entrepreneurship in healthcare: A systematic literature review and bibliometric analysis
  Global Business and Organizational Excellence 2023 DOI: 10.1002/joe.22193
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• FEAR OF MISSING OUT (FOMO) AMONG SOCIAL MEDIA USERS: DRIVERS FOR GRATIFICATION, POPULARITY, AND ACCEPTANCE
  Global Fashion Management Conference 2023 DOI: 10.15444/GMC2023.06.07.02
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• Pricing information asymmetry in healthcare: stakeholder analysis and research insights
  International Journal of Pharmaceutical and Healthcare Marketing 2023 DOI: 10.1108/IJPHM-01-2023-0010
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• Biorefineries and the Circular Bioeconomy for the Management of Agro-Industrial Byproducts
  Valorization of Agro-Industrial Byproducts 2022 DOI: 10.1201/9781003125679-15
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• Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis
  Journal of Business Research 2021 DOI: 10.1016/j.jbusres.2021.07.015
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