SG

Dr. Shilpi Gupta

Christ (Deemed to Be University), Chandigarh University, Amity University, Devi Ahilya Vishwavidyalaya, Frelancing

ORCID iD 0000-0003-0697-9945
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About

I am a full-time assistant professor, specializing in marketing, digital marketing, and consumer behaviour in tourism studies at CHRIST (Deemed to be University). She completed her Ph.D. in Management (Travel & Tourism) at Amity University, with research focused on the impact of mobile technology disruption on millennials’ travel behaviour.
I bring over a decade of combined academic and industry experience across tourism, hospitality, marketing, and digital platforms. The areas of expertise include consumer behaviour, digital marketing, technology adoption, travel & tourism, e-commerce, and services marketing.
I have also contributed to several research publications, international conferences, and academic initiatives, with a strong focus on technology-driven consumer engagement and sustainable tourism.

I'm passionate about writing, both creatively and for academic purposes. Finding new sources of information motivates me to keep working toward my growth goals. I enjoy painting and creating various pieces of art, as well as taking long walks and spending time in nature make me full of life and content.

Employment

  • Christ (Deemed to Be University) Assistant Professor
    2025 - Present
  • Chandigarh University Assistant Professor
    2022 - 2025
  • Frelancing Trainer
    2020 - 2021
  • Freelancing FREELANCER - IELTS TRAINER
    2019 - 2020
  • Travel Clinic Assistant Manager
    2018 - 2019
  • Aristo.me Assistant Manager
    2016 - 2017
  • Thomas Cook LTD Assistant Manager
    2014 - 2016
  • Cox & Kings Executive
    2013 - 2013
  • makemytrip.com Executive
    2011 - 2012

Education

  • Amity University PhD
    2021 - Present
  • Devi Ahilya Vishwavidyalaya MBA
    2009 - 2011
  • Devi Ahilya Vishwavidyalaya BBA
    2006 - 2009

Projects & Funding

Projects & funding information is unavailable.

Publications (9)