Rachna Mahajan

Employment

• University of Jammu Assistant Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• The impact of influencer-sourced brand endorsement on online consumer brand engagement
  Journal of Strategic Marketing 2026 DOI: 10.1080/0965254X.2023.2200389
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• The role of social influencers for effective public health communication
  Online Information Review 2022 DOI: 10.1108/OIR-01-2021-0012
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• Impact of Transformational Leadership on Employee Engagement
  International Journal of Psychosocial Rehabilitation 2019 DOI: 10.37200/ijpr/v23i4/pr190437
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• Role of Micro-Influencers in Affecting Behavioural Intentions
  International Journal of Recent Technology and Engineering 2019 DOI: 10.35940/ijrte.d1045.1284s519
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• IMPACT OF SOCIAL MEDIA BRAND COMMUNICATIONS ON CONSUMER-BASED BRAND EQUITY
  Indian Journal of Commerce & Management Studies 2017 DOI: 10.18843/ijcms/v8i3/14
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