Abhay Grover

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Publications (7)

• Fintech Integration in Forex and Stock Markets
  2025 DOI: 10.4324/9781003514114-4
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• Micro-Moments in Social Commerce
  2024 DOI: 10.4018/979-8-3693-2367-0.ch002
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• The Nexus of Social Commerce and Blockchain Technology
  2024 DOI: 10.4018/979-8-3693-1758-7.ch007
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• Social Commerce and Metaverse in a New Virtual World
  2023 DOI: 10.4018/978-1-6684-8312-1.ch019
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• Does political marketing strategy affect performance of national political parties in lok sabha elections?
  Indian Journal of Marketing 2021 DOI: 10.17010/ijom/2021/v51/i4/158469
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• Pablo Fernandez Model: A disruptive approach of value creation in Indian companies
  International Journal of Applied Business and Economic Research 2016
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• Creating and measuring shareholders' value in Indian companies
  International Journal of Applied Business and Economic Research 2015
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