Shobhana Chandra

Employment

• Vidyashilp University Assistant Professor
  2026 - Present
• RV University Assistant Professor
  2025 - 2026

Education

• Indian institute of Management Mumbai Doctoral Scholar
  2019 - 2026

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Click, Feel, Buy: How Online Presentations Shape Purchase Decision
  Journal of Global Marketing 2026 DOI: 10.1080/08911762.2026.2720673
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• Reconceptualizing personalized recommendations as dynamic signals: a consumer’s perspective
  Journal of Indian Business Research 2025 DOI: 10.1108/JIBR-01-2024-0019
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• Big Data and Sustainable Consumption: A Review and Research Agenda
  Vision 2023 DOI: 10.1177/09722629211022520
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• Personalized Recommendation During Customer Shopping Journey
  The Palgrave Handbook of Interactive Marketing 2023 DOI: 10.1007/978-3-031-14961-0_32
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• Personalized Recommendation During Customer Shopping Journey
  Palgrave Handbook of Interactive Marketing 2023 DOI: 10.1007/978-3-031-14961-0_32
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• Personalization in personalized marketing: Trends and ways forward
  Shobhana Chandra, Sanjeev Verma, Weng Marc Lim +2 more
  Psychology and Marketing 2022 DOI: 10.1002/mar.21670
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