Deepak Verma

About

Dr. Deepak Verma is Assistant Professor at Indian Institute of Management Kashipur. He has Ph.D. in Marketing from Indian Institute of Management, Lucknow and MBA from IIM Kozhikode. He has also worked in several leading organizations including PwC US Advisory, Honda Motorcycle and Scooter India and Jindal Global University. His work has been published in Journal of Business Research, Online Information Review and Asian Journal of Management Cases. His research interest includes eWOM, and consumer behavior.

Employment

• Indian Institute of Management Kashipur Assistant Professor
  2022 - Present

Education

• Indian Institute of Management Lucknow PhD
  2018 - 2022

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective
  Computers in Human Behavior 2023 DOI: 10.1016/j.chb.2023.107710
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• A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type
  Journal of Business Research 2023 DOI: 10.1016/j.jbusres.2022.08.056
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• Enerzi Microwave Systems: Growth Strategies in Emerging Market
  Asian Journal of Management Cases 2021 DOI: 10.1177/09728201211032892
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• eWOM credibility: a comprehensive framework and literature review
  Online Information Review 2020 DOI: 10.1108/OIR-06-2020-0263
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