Sabara Ahmed

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Publications (3)

• Cultural Values in Consumer‐Centric Research: A Hybrid Review Exploring Trends, Structure, and Future Research Trajectories
  Fateh Mohd Khan, Tareq Rasul, Sabara Soyafuddin Ahmed +4 more
  Global Business and Organizational Excellence 2026 DOI: 10.1002/joe.70012
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• The Limits of Financial Self-Efficacy in Frictionless E-Commerce Credit: Payment Decoupling and Impulsive Buying in Buy Now, Pay Later Use
  S. C. Joshi, Diwakar Chaudhary, Sheikh Salahuddin Ahmed +2 more
  2026 DOI: 10.2139/ssrn.7203427
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• The Machiavellian, Narcissistic, and Psychopathic Consumers: A Systematic Review of Dark Triad
  Fateh Mohd Khan, Areeba Ali Khan, Sabara Soyafuddin Ahmed

  +4 more

  • Ariba Naz
  • Mairaj Salim
  • Asma Zaheer
  • Umra Rashid
  International Journal of Consumer Studies 2025 DOI: 10.1111/ijcs.70018
  +Save