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Tareq Rasul

Gulf University for Science and Technology, Kuwait, Australian Institute of Business, University of South Australia, University of East London - Stratford Campus, East West University

Research areas: Business, Management and Accounting · Marketing · Digital Marketing and Social Media · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research

ORCID iD 0000-0002-1274-7000
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About

I am a highly qualified and competent academic with a strong background and robust experience in the areas of Marketing, Entrepreneurship and Tourism. In 2012, I completed my Doctorate in Marketing from the University of South Australia, Australia. In my thesis, I investigated how social media can play a role in retaining existing customers and attracting new customers for organisations in the Business to Customer (B2C) domain.

“I am not a teacher, but an awakener.” - Robert Frost

That simple notion is at the heart of my teaching philosophy. Education should be a journey of discovery for students, which exposes them to as many new and different experiences as possible, and it is hoped that every student on that journey will discover a passion or a direction they are driven to take. I believe it is my role as an educator to be a partner on that journey, facilitate that discovery and provide students with the tools and strategies to navigate that journey and make their goals a reality.

I have a noteworthy record of scholarly contributions across multiple disciplines. To date, I have authored 50 plus peer-reviewed journal articles, conference papers and book chapters. My research articles have been published in high-ranked journals (i.e., ABDC A-ranked and SCImago Q1-ranked) such as the Australasian Journal of Information Systems, Journal of Business Research, International Journal of Bank Marketing, Journal of Strategic Marketing, Journal of Knowledge Management, Tourism Recreation Research Journal, Journal of Islamic Marketing and International Journal of Web-Based Communities, among others.

Employment

Education

  • University of South Australia Doctor of Business Administration (DBA)
    2008 - 2012
  • University of East London - Stratford Campus Master of Business Administration (MBA)
    2004 - 2006
  • East West University Bachelor of Computer Science (Hons)
    2000 - 2003

Projects & Funding

  • Reviving the Sustainability Commitments of Organisations - A study on the Applications and Organisational Influences of a Green Marketing Orientation (GMO). Australian Institute of Business
    2021 - 2022
  • An Empirical Study of Alumni Engagement, Involvement, Loyalty, and Collaboration to Inform an Effective Alumni Relationship Management System in the Post-COVID Environment. Australian Institute of Business (AIB)
    2021 - 2022
  • A Virtual Reality-Based Promotional Approach to Bringing Back International Tourists to Australia After the COVID-19 Pandemic. Australian Institute of Business (AIB)
    2021 - 2022
  • An Investigation of the Influence of Big Data Analytics (BDA) on Marketing Teams’ Performance to Gain Competitive Advantages Using Structural Equation Modelling. Australian Institute of Business (AIB)
    2020 - 2021
  • Exploring the Importance of Personal Norms and Self-identity in Ethical Marketing Decisions in Australia: An Application of Norm Activation Model (NAM). Australian Institute of Business (AIB)
    2020 - 2021
  • Factors Influencing Customers’ Intention to Continue to Use Sugar-Related Mobile Apps: A Study Based on Usage in Australia. Australian Institute of Business (AIB)
    2019 - 2020
  • Developing a Theoretical Framework for Effective Online Education System (Literature Reviews). APIAR
    2015 - 2016

Publications (60)