Shivan Sanjay Patel

Employment

• S.P. Jain Institute of Management and Research Assistant Professor
  2025 - Present
• T A Pai Management Institute Assistant Professor
  2021 - 2025

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Building customer patronage in app-based sharing economy firms: insights from Indian consumers
  Cogent Business & Management 2026 DOI: 10.1080/23311975.2026.2643952
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• B-2-B social media-enabled social selling: A multi-dimensional scale development and validation
  Industrial Marketing Management 2026 DOI: 10.1016/j.indmarman.2025.12.004
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• Examining drivers and outcome of influencer-based brand community engagement
  Journal of Brand Management 2025 DOI: 10.1057/s41262-025-00385-0
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• Entwined tenets of destination evangelism and commitment in social-media-based travel community
  Journal of Vacation Marketing 2025 DOI: 10.1177/13567667241304117
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• Determinants of willingness to pay for traditional bundles: a study from India
  International Journal of Emerging Markets 2023 DOI: 10.1108/IJOEM-05-2020-0524
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• Exploring the influence of channel leadership style on channel commitment in a franchising context
  Journal of Business and Industrial Marketing 2021 DOI: 10.1108/JBIM-02-2019-0089
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• The impact of the microcredit interest rate on capital creation in Bangladesh
  Journal for Global Business Advancement 2020 DOI: 10.1504/JGBA.2020.113125
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• Influence of culture, price perception and mall promotions on Indian consumers’ commitment towards malls
  International Journal of Retail & Distribution Management 2019 DOI: 10.1108/IJRDM-06-2017-0134
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• Revisiting the relevance debate empirically: Historical roots and modern shoots
  Australasian Marketing Journal 2019 DOI: 10.1016/j.ausmj.2019.07.006
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