NITESH TRIPATHI

Employment

• Pandit Deendayal Energy University Assistant Professor
  2025 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (24)

• War in the Digital Realm
  Israeli–Palestinian Conflict in the Age of Social Media and Artificial Intelligence 2026 0 citations DOI: 10.1002/9781394375189.ch2
  +Save
• The “Greta” Phenomenon: A Sentiment Analysis of Climate Change Discourse on Instagram Through Data Mining
  Adapting to a Changing Climate: Demographic Transition in Developing Nations 2026 0 citations DOI: 10.2174/9798898816667126010004
  +Save
• Employee wellbeing through the lens of cinema: an organizational behavior analysis of The Devil Wears Prada
  Qualitative Research in Organizations and Management: An International Journal 2026 0 citations DOI: 10.1108/QROM-02-2026-3343
  +Save
• Catalyzing Awareness on Urban Climate: A Critical Study on Narrative Elements and Reception of Sustainability Advertising
  Urban Book Series 2026 0 citations DOI: 10.1007/978-3-032-17895-4_13
  +Save
• Popularizing Science Literacy Among the Internet Users: An Empirical Study on Comprehension and Reception of Science Explainer Videos on Social Media
  International Journal of Media and Information Literacy 2026 0 citations DOI: 10.13187/ijmil.2026.1.3
  +Save
• The “Greta” Phenomenon: A Sentiment Analysis of Climate Change Discourse on Instagram Through Data Mining
  Adapting to A Changing Climate Demographic Transition in Developing Nations 2026 0 citations DOI: 10.2174/9798898816667126010004
  +Save
• Deconstructing Depiction and Materialization of Relationships in Contemporary Indian Television Advertisements
  Psychology and Intricacies in Social Media Interactions A Critical Perspective 2025 0 citations DOI: 10.1201/9781003614326-10
  +Save
• Health Within Arm’s Reach: A Review Study on Utility and Reception of m‑Health Services in India
  Intelligent Data Analytics in Media Communication to Improve Public Health Care 2025 0 citations DOI: 10.1201/9781779643537-7
  +Save
• War in the Digital Realm: A Critical Study of Online Psychological Warfare in the Israeli–Palestinian Conflict
  Israelipalestinian Conflict in the Age of Social Media and Artificial Intelligence 2025 0 citations DOI: 10.1002/9781394375189.ch2
  +Save
• Measuring Reception of Advertising Endeavors through Quantitative Metrics
  Mediaobrazovanie-Media Education 2024 1 citation DOI: 10.13187/ME.2024.3.473
  +Save
• A Study on “Attention Harvesting” Strategies used by Mass Media and its Implications
  Journal of Communication and Management 2023 1 citation DOI: 10.58966/jcm20232215
  +Save
• Decoding Rhetorics of Political Speeches: A Case Study on West Bengal Assembly Elections 2021
  Atishay Kalit 2023
  +Save
• In Tandem for Survival: An Exploratory Study on Integration of Folk Media into New Media with reference to Folk Theatre in West Bengal
  Theatre StreetJournal 2023
  +Save
• Understanding Acceptance of New Media: An Empirical Evaluation of Students Undergoing Higher Education in Media Studies
  International Journal of Media and Information Literacy 2023 2 citations DOI: 10.13187/ijmil.2023.2.257
  +Save
• 10 Digital Market
  Industry 4.0 in Small and Medium-Sized Enterprises (SMEs): Opportunities, Challenges, and Solutions 2022
  +Save
• Digital Market Scenario in India: A Case Study on “Unicorn” Indian Digital Start-Ups
  Industry 4.0 in Small and Medium-Sized Enterprises (SMEs) 2022
  +Save
• User’s engagement through social media advertisements: a comparative study on micro-scale industry
  Sayak Pal, N. Thilaka, Nitesh Tripathi

  +1 more

  • Sharmila Kayal
  2022 1 citation DOI: 10.21203/rs.3.rs-1877199/v1
  +Save
• Effects of Smartphone on Attention Span of Youth
  Vivekananda Journal of Research 2021
  +Save
• A Comparative Analysis on Portrayal Of LGBTQ Community In Western And Indian Cinema
  Shodh Sarita 2020
  +Save
• Psychological Effects of Screen Based Media Technologies With Special Focus on Cognition
  Shodh Sanchar Bulletin 2020
  +Save