Swati Rohatgi

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Publications (6)

• Does spirituality influence purchase intention of consumers toward fashion products?
  Journal of Fashion Marketing and Management: An International Journal 2025 DOI: 10.1108/JFMM-11-2024-0467
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• The augmenting role of digital banking in reconstructing women's economic empowerment
  International Journal of Bank Marketing 2025 DOI: 10.1108/IJBM-01-2024-0010
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• Has digital banking usage reshaped economic empowerment of urban women?
  Journal of Management and Governance 2024 DOI: 10.1007/s10997-023-09676-7
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• The impact of education on the transition from university students to entrepreneurs: a theory of planned behaviour perspective
  Management Decision 2024 DOI: 10.1108/MD-10-2023-1772
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• Antecedents of economic empowerment: an empirical study of working women in Delhi-NCR
  Gender in Management 2023 DOI: 10.1108/GM-04-2022-0129
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• Consumer Ethnocentrism in Indian Air-Conditioner Market: A Social Identity Theory Perspective
  International Journal of Global Business and Competitiveness 2022 DOI: 10.1007/s42943-022-00057-9
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