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Ashima Agrawal
Jaipuria Institute of Management Jaipur, Vivekananda Global University, Deloitte LLP
Research areas: Social Sciences · Sociology and Political Science · Digital Marketing and Social Media · Marketing and Advertising Strategies · Humor Studies and Applications
0000-0003-4656-2140
About
Ashima Agrawal is an FPM fellow at Jaipuria Institute of Management. Prior to this, she was working with one of the Big 4 US consultancy firms. Her research interests are brand communication, marketing, social media communication, business and professional communication.
Employment
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Jaipuria Institute of Management Jaipur Research Scholar2021 - Present
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Deloitte LLP Tax Consultant2020 - 2021
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Vivekananda Global University Assistant Professor
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (6)
- AI, Writing, and Managerial Judgement: A Case-Based Approach to Communication Pedagogy Save
- From Chatbot to Classroom: Developing Critical Thinking and Evaluative Judgment With AI Save
- The Meme Revolution: Integrating Cultural Phenomenon and Analytics in Branding Strategy Save
- Memes Matter: Effect of Meme Content Dimensions on Brand Continuance Intention Save
- How to cook a meme: exploring content strategies in brand and user-generated memes on Instagram Save
- Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination Save