Ashima Agrawal

About

Ashima Agrawal is an FPM fellow at Jaipuria Institute of Management. Prior to this, she was working with one of the Big 4 US consultancy firms. Her research interests are brand communication, marketing, social media communication, business and professional communication.

Employment

• Jaipuria Institute of Management Jaipur Research Scholar
  2021 - Present
• Deloitte LLP Tax Consultant
  2020 - 2021
• Vivekananda Global University Assistant Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• AI, Writing, and Managerial Judgement: A Case-Based Approach to Communication Pedagogy
  Business and Professional Communication Quarterly 2026 DOI: 10.1177/23294906261478247
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• From Chatbot to Classroom: Developing Critical Thinking and Evaluative Judgment With AI
  Business and Professional Communication Quarterly 2025 DOI: 10.1177/23294906251399552
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• The Meme Revolution: Integrating Cultural Phenomenon and Analytics in Branding Strategy
  2025 DOI: 10.1201/9781003514282-14
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• Memes Matter: Effect of Meme Content Dimensions on Brand Continuance Intention
  Journal of Promotion Management 2025 DOI: 10.1080/10496491.2025.2463547
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• How to cook a meme: exploring content strategies in brand and user-generated memes on Instagram
  Cogent Business & Management 2024 DOI: 10.1080/23311975.2024.2366001
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• Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination
  Journal of Travel & Tourism Marketing 2023 DOI: 10.1080/10548408.2023.2276431
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