RS
Ruppal Walia Sharma
Also known as: Ruppal W Sharma
S.P. Jain Institute of Management and Research
Research areas: Business, Management and Accounting · Marketing · Consumer Behavior and Marketing Influence · Consumer Behavior in Brand Consumption and Identification · Marketing and Advertising Strategies
0000-0003-4955-8825
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Publications (12)
- Navigating through turbulence – CMO’s role in times of disruption Save
- Meaning-oriented consumption: A systematic review and research agenda Save
- MTR Foods—Redesigning Brand Identity and Brand Architecture Save
- IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral Save
- Brand Crisis-Sentiment Analysis of User Generated Comments About @Maggi on Facebook Save
- Measuring Customer’s Response to a Word of Mouth Message on the Social Media: Development of a Multi Item Scale Save
- Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Save
- The Impact of Cognitive Age on Materialism, status Consumption and Loyalty Proneness on the Indian Elderly Save
- Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale Save
- Communicating across age-groups: Variance in consumer attitudes from tweenagers to adults Save
- Impact of Model Imagery and Product Information on Brand Attitude and Purchase Intention across Age Groups Save
- Marketing to children: A planning framework Save