Ruppal Walia Sharma

Employment

• S P Jain Institute of Management and Research Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• Navigating through turbulence – CMO’s role in times of disruption
  European Journal of Marketing 2026 DOI: 10.1108/EJM-07-2024-0625
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• Meaning-oriented consumption: A systematic review and research agenda
  International Journal of Consumer Studies 2023 DOI: 10.1111/ijcs.12927
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• MTR Foods—Redesigning Brand Identity and Brand Architecture
  Asian Journal of Management Cases 2022 DOI: 10.1177/09728201221126776
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• IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral
  Asian Journal of Management Cases 2020 DOI: 10.1177/0972820120918968
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• Brand Crisis-Sentiment Analysis of User Generated Comments About @Maggi on Facebook
  Corporate Reputation Review, 22:48-60 2019 DOI: https://doi.org/10.1057/s41299-018-0057-4
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• Measuring Customer’s Response to a Word of Mouth Message on the Social Media: Development of a Multi Item Scale
  Journal of Creative Communications, Vol.12.3 2017
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• Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing
  Jindal Journal of Business Research, Sage , Vol.6(1), pp:1-19 2017
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• The Impact of Cognitive Age on Materialism, status Consumption and Loyalty Proneness on the Indian Elderly
  Marketing Management Journal 2017
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• Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale
  Journal of Creative Communications 2017 DOI: 10.1177/0973258617722004
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• Communicating across age-groups: Variance in consumer attitudes from tweenagers to adults
  Young Consumers 2015 DOI: 10.1108/YC-04-2014-00437
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