Renuka Kamath

Employment

• S P Jain Institute of Management and Research Professor
  2005 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• MTR Foods—Redesigning Brand Identity and Brand Architecture
  Ruppal Walia Sharma, Renuka Kamath
  Asian Journal of Management Cases 2025 DOI: 10.1177/09728201221126776
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• ‘Mind will not mind’ – Decoding consumers' green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacy
  Swapnil Tawde, Renuka Kamath, R.V. ShabbirHusain
  Journal of Cleaner Production 2023 DOI: 10.1016/j.jclepro.2022.135506
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• Born on the internet, how should Suta grow?
  S. N. Roy, Renuka Kamath
  Emerald Emerging Markets Case Studies 2020 DOI: 10.1108/EEMCS-05-2019-0105
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• TTK Group’s “SKORE”: scoring in the condom industry
  Renuka Kamath
  Emerald Emerging Markets Case Studies 2020 DOI: 10.1108/EEMCS-10-2019-0248
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• It's not just a cup of “tea”: building consumer brand relationship
  Renuka Kamath, Ashita Aggarwal
  Emerald Emerging Markets Case Studies 2015 DOI: 10.1108/EEMCS-11-2013-0208
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