RB
Rishika Bhojwani
Research areas: Business, Management and Accounting · Marketing · Consumer Behavior and Marketing Influence · Technology Adoption and User Behaviour · Consumer Market Behavior and Pricing
0009-0001-7183-8041
Employment
Employment history is unavailable.
Education
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Publications (3)
- Role of artificial intelligence on consumer buying behavior: the dual effects of AI-enabled features on decision-making and trust Save
- Discovering the Competitive Edge: An Investigation into the Relationship between Social Engagement and ROI on Employer Branding in Indian Retail Organizations using Grounded Theory Save
- Unveiling the Impact of Candidate NPS, Employee Referral Rate, and Offer Acceptance Rate on Employer Branding in Talent Acquisition: A Thematic Analysis within the Context of Indian Retail Organizations Save