Rashid Mushtaq

Employment

Employment history is unavailable.

Education

• Great Lakes Institute of Management FPM- Marketing area
  2025 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (2)

• Service over self: A dyadic perspective on customer stewardship control in frontline service encounters
  Rashid Mushtaq, Baljeet Singh, Bharadhwaj Sivakumaran
  Journal of Retailing and Consumer Services 2026 DOI: 10.1016/j.jretconser.2026.104777
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• Customer perception of corporate social responsibility and its impact on customer engagement: critical significance of corporate reputation
  Zahoor Ahmad Parray, Junaid Iqbal, Rashid Mushtaq
  Corporate Communications: An International Journal 2024 DOI: 10.1108/ccij-05-2023-0063
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