R
Roshan Kumar Shiva
Research areas: Business, Management and Accounting · Marketing · AI in Service Interactions · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing
0009-0007-9765-2054
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Publications (20)
- Regulating for Resilience Through Strategic Product Market Policies Save
- Innovative Sustainable Processes in the Food and Beverage Sector: Driving Consumer Preferences and Building Brand Loyalty Save
- Neuromarketing and the Future of AI-Driven Behavioural Design Save
- Neuromarketing and the Future of AI- Driven Behavioural Design Save
- Leveraging AI on Sales Management Save
- Emotional Intelligence in Marketing Save
- Exploration of Neuromarketing Save
- Leveraging AI for Marketing, Customer Experience, and Automation Save
- Brand Equity Management and Marketing in the Digital Era Save
- Ghost Kitchen Evolution Save
- Brand equity management and marketing in the digital era Save
- Customer Satisfaction and Quality Save
- Emotional Intelligence in Marketing: A Path to Consumer Behavior Save
- Endorsement Save
- Exploration of Neuromarketing: Emotional Branding Save
- Ghost Kitchen Evolution: From the Traditional Restaurant to Virtual Eateries Save
- Harnessing AI for Innovative Marketing Strategies in the Healthcare Sector Save
- Innovation in Indian Context Save
- Leveraging AI for marketing, customer experience, and automation Save
- Predictive Analysis of Consumer Dynamics and Its Strategic Implications for Modern Marketing Practices Save