KRISHNAN JEESHA

Employment

• Indian Institute of Management Lucknow Assistant Professor
  2021 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• cMercury: Finding Returns in Precision Marketing
  Asian Journal of Management Cases 2024 DOI: 10.1177/09728201231206005
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• Webcare salience and consumer engagement: The moderating effects of webcare valence, conversational human voice and response time
  Journal of Hospitality Marketing & Management 2023 DOI: 10.1080/19368623.2023.2176395
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• Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media
  Psychology & Marketing 2023 DOI: 10.1002/mar.21744
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• Collaborative Consumption: The Future of Sharing Economy
  2022 DOI: 10.1007/978-981-19-4457-4_5
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• Is There a Method to Madness? Predicting Success of Bollywood Movies
  The Journal of Prediction Markets 2021 DOI: 10.5750/jpm.v15i2.1890
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• Webcare as a signal: exhaustive-selective webcare strategy and brand evaluation
  European Journal of Marketing 2021 DOI: 10.1108/ejm-05-2019-0421
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• Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world
  AMS Review 2021 DOI: 10.1007/s13162-020-00189-2
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• Capital Budgeting: Maledia Broadcasting Ltd
  Asian Journal of Management Cases 2020 DOI: 10.1177/0972820120922641
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• Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World
  IIM Kozhikode Society & Management Review 2018 DOI: 10.1177/2277975218769507
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