Nikhita Tuli

Employment

• Shaheed Bhagat Singh College, University of Delhi Assistant Professor
  2019 - 2020
• College of Vocational Studies, University of Delhi Assistant Professor
  2019 - 2019

Education

• Management Development Institute Doctoral
  2020 - Present
• University of Delhi Masters in Commerce
  2016 - 2018
• University of Delhi Bachelors in Commerce
  2013 - 2016

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• The postcolonial paradox: LGBTQ-inclusive communication and the colonial legacy in India
  Erica L. Ciszek, Nikhita Tuli
  Journal of Communication Management 2026 DOI: 10.1108/JCOM-09-2024-0162
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• Digital customer engagement: A systematic literature review and research agenda
  Ritu Srivastava, Parul Gupta, Harish Kumar

  +1 more

  • Nikhita Tuli
  Australian Journal of Management 2025 DOI: 10.1177/03128962231177096
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• Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context
  Saurabh Upadhyay, Nikhita Tuli, Harish Kumar
  Australasian Marketing Journal 2024 DOI: 10.1177/14413582241247328
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• Demystifying the Engagement Process: A BoP Perspective Toward Social Media Engagement
  Nikhita Tuli, Harish Kumar, Ritu Srivastava

  +1 more

  • Parul Gupta
  Journal of International Consumer Marketing 2024 DOI: 10.1080/08961530.2023.2169216
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