Manita Matharu Arora
Amity University, K R Mangalam Institute of Management, Guru Nanak Institute of Management (A.I.C.T.E. approved, Ministry of H. R. D. Govt. Of India), Annamalai University
0000-0001-7240-9866
About
Dr. Manita Arora is presently serving as Associate Professor, at Amity School of Business, Amity University, Noida, UP. She has around 20 years of experience, which includes more than 20 years in academics and around 2 years of Industry. Her research interests are in the area of Marketing Management, Sustainability, Consumer Behavior including Green Marketing, Mobile Marketing, Technology Adoption and Diffusion, Tourism and Hospitality Management research.
Her work on these topics has been published in a range of leading reputed journals that includes Journal of Hospitality Marketing and Management, Journal of Asia Business Studies, Management of Environmental Quality: An International Journal, Asia-Pacific Journal of Business Administration, Journal of Sustainability Science and Management and Global Business and Economics Review, etc. She has been the Session Head at National and International conferences. Has contributed articles & research work to different National & International Journals; participated at various National & International Conferences and has actively participated in FDP’s and workshops.
Employment
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Amity University Associate Professor2010 - Present
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K R Mangalam Institute of Management2008 - 2010
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Indian Institute of Retail Training, New Delhi (affiliated with David F. Miller Center of Research – University of Florida, USA.) Lecturer2008 - 2008
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VAG Management Services Senior Management Faculty2003 - 2007
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C.P.L. Automobiles Assistant Manager-Sales2002 - 2003
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T.V. Today Network - Aaj Tak, Scheduling & Billing Executive2002 - 2002
Education
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Guru Nanak Institute of Management (A.I.C.T.E. approved, Ministry of H. R. D. Govt. Of India) Post Graduate Diploma in Business Management (eql. M.B.A)2000 - 2002
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Amity University PhD (Marketing)? - 2021
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Annamalai University M.Phil? - 2008
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Annamalai University M.Com.? - 2006
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University of Delhi B.Com.? - 1999
Projects & Funding
Projects & funding information is unavailable.
Publications (14)
- Examining the nexus between consumers' intention and buying behaviour towards organic food: role of motivation opportunity ability theory Save
- Modelling the drivers of intention to use energy-efficient appliances through interpretive structural modelling technique Save
- Examining the effect of perceived risk, self-efficacy and individual differences on consumer intention to use contactless mobile payment services Save
- Examining consumer purchase intention towards organic food: An empirical study Save
- Sustainable E-Service Quality in Tourism: Drivers Evaluation Using AHP-TOPSIS Technique Save
- Examining the enablers of sustainable entrepreneurship – an interpretive structural modelling technique Save
- Efforts are made but food wastage is still going on: a study of motivation factors for food waste reduction among household consumers Save
- An exploratory study of theories of green marketing and its practices Save
- Modelling the predictors of consumers’ willingness to pay premium price for sustainable products Save
- Consumers' lifestyle of health and sustainability as determining factor of purchase behaviour for sustainable products: an empirical analysis Save