Yupal Shukla
Also known as: Yupal YS
University of Bologna, Ganpat University, Indira Gandhi National Open University, Hemchandracharya North Gujarat University
Research areas: Business, Management and Accounting · Marketing · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Service and Product Innovation
0000-0002-2346-1366
About
Yupal Shukla is an Adjunct Professor and doctoral student at Department of Management, University of Bologna, Italy. He was also a visiting scholar at Henken School of Economics, Helsinki, Finland and worked as a visiting fellow at MICA, Ahmedabad, India. Yupal holds Second cycle Degree (MBA) in Marketing from Indira Gandhi National Open University, New Delhi, India. He also has Second cycle Degree (MBA) in Agribusiness from Ganpat University, India. Before joining PhD program at Unibo, He worked as an Assistant Professor in marketing area at V.M. Patel Institute of Management, Ganpat University, India. Yupal has presented his research at leading academic conferences in services management such as Frontiers in Service, Naples Forum, and QUIS Symposium, IRSSM and his research papers have appeared in academic journals such as Journal of Strategic Marketing, International Journal of Information Management, Australasian Marketing Journal, Journal of Retailing and Consumer Services to name few. He won the Liam Glynn Research Scholarship Award in 2018. He has won couple of awards including Highly commended Award, Best Research Paper Award, Young Service Researcher Award at IRSSM.
Employment
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University of Bologna Doctoral Student2018 - Present
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Ganpat University Assistant Professor2015 - 2018
Education
- 2012 - 2016
- 2012 - 2015
- 2007 - 2009
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Hemchandracharya North Gujarat University Bachelor of Arts2004 - 2007
Projects & Funding
Projects & funding information is unavailable.
Publications (15)
- Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots Save
- A holistic framework for sustainable service technology: insights from Eastern philosophies Save
- Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness Save
- Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention Save
- Customer participation in service innovation using SNS smartphone apps: an investigation of the Indian hotel service industry Save
- Why millennials of smart city are willing to pay premium for toxic-free food products: social media perspective Save
- Millennials’ Self-Identity and Intention to Purchase Sustainable Products Save
- Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service Save
- Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement Save
- Dilemma of “Make in India” for Dalmec industrial manipulator S.P.A, Italy Save
- Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention Save
- Consumer shopping orientation: identification and characterization of outshoppers Save
- Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour Save
- Moderating role of cause related marketing campaign between attitude towards products and purchase intention: An experimental analysis Save
- Consumers’ attitude and purchase intention towards counterfeit of luxury brands Save