DS
Prakash Singh
Also known as: Dr. Prakash Brij Kishore Ram Swaroop Singh
Saudi Electronic University
Research areas: Business, Management and Accounting · Marketing · Consumer Behavior and Marketing Influence · Digital Marketing and Social Media · Customer Service Quality and Loyalty
0000-0001-7307-1932
Employment
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Saudi Electronic University Assistant Professor2019 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (21)
- The motivation of female adolescents to adopt wearable smart jewelry: A qualitative analysis Save
- Investigating Metaverse Implications for Enhancing Interactive Learning in Higher Education: An Empirical Study Save
- Vocal for Glocal: A Case Study of Education and Training Business Company’s Dilemma to Enter the MENA Region Save
- Navigating the interplay between digital innovation and digital entrepreneurship: a systematic literature review and research agenda Save
- The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions Save
- What Drives or Decelerates Generation Z? An Empirical Study Navigating Consumer Buying Intentions in Online Shopping Save
- Digital Transformation Strategy in Business Save
- Navigating the Digital Dimensions of the Metaverse: A Systematic Review and Research Agenda Exploring Implications Across Industries and Customers Save
- The Ultimate Guide to Medical Tourism Marketing Save
- Beyond the basics: Exploring the impact of social media marketing enablers on business success Save
- How Information Technology (IT) Is Shaping Consumer Behavior in the Digital Age: A Systematic Review and Future Research Directions Save
- Measuring social media impact on Impulse Buying Behavior Save
- Vocal for Local: A Saudi Arabian Consumers’ Perspective Towards Saudi-made Products and Foreign Products Save
- What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline Save
- Standard Measuring of E-Learning to Assess the Quality Level of E-Learning Outcomes: Saudi Electronic University Case Study Save
- Digital entrepreneurship research: A systematic review Save
- Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda Save
- Analysis of E-Exam practices in higher education institutions of KSA: Learners’ perspectives Save
- Social media campaigns and domestic products consumption: a study on an emerging economy Save
- The Moderating Effect of COVID-19 on the Promotion, Distribution and Sales of Dairy Products in Western India: An Exploratory Study Save