Zeeshan Majeed Nadroo

About

Assistant Professor of Marekting at IILM, University, Gurugram, India and a Postdoctoral Fellow at the Indian Institute of Management, Visakhapatnam. I completed my Ph.D. with a doctoral fellowship from the Indian Council of Social Science Research (ICSSR).
My research interests include online shopping, consumer behavior, branding, electronic word of mouth (eWOM), social media marketing, and viral marketing.

Employment

• Indian Institute of Management Visakhapatnam Post Doctoral Fellow
  2024 - 2025

Education

• Islamic University of Science and Technology Ph.D
  2020 - 2024
• Central University of Kashmir MBA Marketing & HR
  2017 - 2020
• University of Kashmir B.com
  2014 - 2017
• Indira Gandhi National Open University M.com
• Indira Gandhi National Open University PG Diploma In International Business Organization

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• The motivation of female adolescents to adopt wearable smart jewelry: A qualitative analysis
  Strategic Business Research 2026 DOI: 10.1016/j.sbr.2026.100192
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• How parasocial relationships drive purchase intentions: a meta-analysis
  Journal of Service Theory and Practice 2026 DOI: 10.1108/JSTP-05-2025-0205
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• Introduction to the Concept of Social Proof in Social Media Marketing
  2026 DOI: 10.1007/978-981-95-7809-2_1
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• Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review
  International Journal of Consumer Studies 2025 DOI: 10.1111/ijcs.70079
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• Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping
  Journal of Retailing and Consumer Services 2024 DOI: 10.1016/j.jretconser.2024.103746
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