Zeeshan Majeed Nadroo
Indian Institute of Management Visakhapatnam, Islamic University of Science and Technology, Central University of Kashmir, University of Kashmir
Research areas: Business, Management and Accounting · Marketing · Digital Marketing and Social Media · Consumer Behavior in Brand Consumption and Identification · Consumer Behavior and Marketing Influence
0000-0002-1135-327X
About
Assistant Professor of Marekting at IILM, University, Gurugram, India and a Postdoctoral Fellow at the Indian Institute of Management, Visakhapatnam. I completed my Ph.D. with a doctoral fellowship from the Indian Council of Social Science Research (ICSSR).
My research interests include online shopping, consumer behavior, branding, electronic word of mouth (eWOM), social media marketing, and viral marketing.
Employment
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Indian Institute of Management Visakhapatnam Post Doctoral Fellow2024 - 2025
Education
- 2020 - 2024
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Central University of Kashmir MBA Marketing & HR2017 - 2020
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University of Kashmir B.com2014 - 2017
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Indira Gandhi National Open University PG Diploma In International Business Organization
Projects & Funding
Projects & funding information is unavailable.
Publications (5)
- The motivation of female adolescents to adopt wearable smart jewelry: A qualitative analysis Save
- How parasocial relationships drive purchase intentions: a meta-analysis Save
- Introduction to the Concept of Social Proof in Social Media Marketing Save
- Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review Save
- Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping Save