Dr. Nidhi Sharma

Employment

• Chandigarh University Assistant Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• The impact of social media branding and AI on promoting green tourism in emerging economies like Egypt
  Journal of Hospitality and Tourism Insights 2025 DOI: 10.1108/JHTI-08-2024-0886
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• They acclaimed, I used: an investigation of traveller’s behavioural intention to use YouTube shorts for selection of ecotourism destination
  Journal of Hospitality and Tourism Insights 2025 DOI: 10.1108/JHTI-03-2024-0235
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• Do Instagram reels influence travelers' behavioral and e-WOM intentions for the selection of ecotourism destination?
  Journal of Hospitality and Tourism Insights 2024 DOI: 10.1108/JHTI-03-2023-0135
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• Navigating Employer Branding in the Digital Age
  2024 DOI: 10.4018/979-8-3693-1938-3.ch017
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• A Paradigm Shift Among Indian SMEs Towards Adoption of Affiliate Marketing and Social Media
  2024 DOI: 10.4018/979-8-3693-3518-5.ch002
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• Exploring the Past and Identifying the Future Research Agenda for Social Media and Tourist Behavior
  2024 DOI: 10.4018/979-8-3693-0960-5.ch011
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• Critical Success Factors of Internet of Things and Digital Marketing
  2023 DOI: 10.4018/978-1-6684-8166-0.ch012
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• Understanding the Relationship Between IoT and Digital Marketing
  2023 DOI: 10.4018/978-1-6684-8166-0.ch007
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• Past, Present, and Future of Cultural Marketing
  2023 DOI: 10.4018/978-1-6684-8312-1.ch017
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