BINCY ANN BABU

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Publications (5)

• A Fuzzy Logic Approach for Prioritizing Customer Retention Strategies in OTT Video Platforms
  2026 DOI: 10.1007/978-981-96-7140-3_4
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• A Multi-criteria Decision-Making Approach for Prioritising Customer Churn Factors in OTT Video Platforms
  2026 DOI: 10.1007/978-981-96-6046-9_37
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• A Multi-Criteria Decision-Making Approach for Prioritising Factors Influencing Customer Switching Intention in OTT Video Platforms
  2025 DOI: 10.4018/979-8-3693-9122-8.ch020
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• Prioritisation of Challenges in OTT Video Platforms: A Multi-criteria Decision-Making Approach
  2025 DOI: 10.1007/978-981-97-7717-4_5
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• Digital Transformation Initiatives for Enhancing Customer Experience in OTT Video Platforms
  2024 DOI: 10.4018/979-8-3693-4466-8.ch009
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