Jacob Joseph Kalapurackal

Employment

• Christ University

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• A Fuzzy Logic Approach for Prioritizing Customer Retention Strategies in OTT Video Platforms
  2026 DOI: 10.1007/978-981-96-7140-3_4
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• A Multi-criteria Decision-Making Approach for Prioritising Customer Churn Factors in OTT Video Platforms
  2026 DOI: 10.1007/978-981-96-6046-9_37
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• Customer Engagement of Athleisure Brands in the Indian Market Using Netnography as a Research Tool
  2025 DOI: 10.2991/978-94-6463-872-1_57
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• Prioritisation of Challenges in OTT Video Platforms: A Multi-criteria Decision-Making Approach
  2025 DOI: 10.1007/978-981-97-7717-4_5
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• Influencer Marketing and Consumer Behaviour: A Systematic Literature Review
  Vision: The Journal of Business Perspective 2024 DOI: 10.1177/09722629221114607
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• Enhancing authenticity and trust in social media: an automated approach for detecting fake profiles
  Indonesian Journal of Electrical Engineering and Computer Science 2024 DOI: 10.11591/ijeecs.v35.i1.pp292-300
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• Lung cancer disease identification using hybrid models
  The Scientific Temper 2023 DOI: 10.58414/SCIENTIFICTEMPER.2023.14.3.40
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• Perception of information and communication technology tools among small and medium enterprises in Bengaluru
  Journal of Advanced Research in Dynamical and Control Systems 2020 DOI: 10.5373/JARDCS/V12SP1/20201121
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