JK
Jacob Joseph Kalapurackal
Christ University
Research areas: Business, Management and Accounting · Marketing · Digital Marketing and Social Media · Marketing and Advertising Strategies · Consumer Behavior in Brand Consumption and Identification
0000-0002-7535-129X
Employment
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (8)
- A Fuzzy Logic Approach for Prioritizing Customer Retention Strategies in OTT Video Platforms Save
- A Multi-criteria Decision-Making Approach for Prioritising Customer Churn Factors in OTT Video Platforms Save
- Customer Engagement of Athleisure Brands in the Indian Market Using Netnography as a Research Tool Save
- Prioritisation of Challenges in OTT Video Platforms: A Multi-criteria Decision-Making Approach Save
- Influencer Marketing and Consumer Behaviour: A Systematic Literature Review Save
- Enhancing authenticity and trust in social media: an automated approach for detecting fake profiles Save
- Lung cancer disease identification using hybrid models Save
- Perception of information and communication technology tools among small and medium enterprises in Bengaluru Save