LP

Laxmikant Pattnaik

Sambalpur University

ORCID iD 0000-0002-6003-6641
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About

I’m a research scholar at Sambalpur University, working at the intersection of customer engagement, behavioral finance, and investment psychology. My goal is to create research that builds confidence in people to manage and grow their money actively and contributes meaningfully to both academic thought and real-world financial empowerment. Driven by a deep interest in marketing, behavioral finance, financial decision-making psychology, and consumer behavior. My work focuses on understanding how constructs like mental accounting, customer attitude, and brand preference influence individual investment behavior, especially in the context of financial products. What motivates me is the belief that academic research can lay the foundation for real-world change. With the support of my mentor and my persistent curiosity, I aim to contribute to the academic world first because I believe solid, rigorous research is the first step toward empowering people. I want to help individuals feel more confident about growing their money, taking control of their financial futures, and not being left behind. Through my research, I seek to blend theory with practice using structured models, empirical data, and psychological insights to develop actionable knowledge that can serve both scholars and financial consumers alike.

Employment

  • Sambalpur University Research Scholar
    2022 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (10)