AS
Aman Sharma
Symbiosis International University Symbiosis Institute of Business Management
Research areas: Business, Management and Accounting · Marketing · Digital Marketing and Social Media · SMEs Development and Digital Marketing · Marketing and Advertising Strategies
0000-0002-6351-213X
Employment
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Symbiosis International University Symbiosis Institute of Business Management
Education
Education history is unavailable.
Projects & Funding
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Publications (9)
- Unveiling the power of dark social: Leveraging user-generated content for brand advocacy, social proof, and user engagement Save
- Artificial intelligence in healthcare logistics – moderating role of industry pressure and organisational readiness Save
- Will Metaverse Face Failure in Future Like Nfts: An Empirical Study Save
- Do the two-wheeler safety harnesses effective in rider’s safety – Analysis of attitude and switching intention Save
- Unveiling the Online-Offline Divide: Predicting Retail Channel Membership for Luxury Jewelry Consumers Using Discriminant Analysis Save
- Assessing the Readiness of Startups and Small Businesses to Embrace Innovative Digital Branding Strategies Save
- Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India Save
- Are StartUps and Small Businesses Ready to Adopt Digital Branding Strategies? A Critical Assessment Save
- Digital Adoption of Start-Ups With E-Governance Systems Save