Aman Sharma

Employment

• Symbiosis International University Symbiosis Institute of Business Management

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Unveiling the power of dark social: Leveraging user-generated content for brand advocacy, social proof, and user engagement
  Journal of Marketing Communications 2025 DOI: 10.1080/13527266.2025.2547705
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• Artificial intelligence in healthcare logistics – moderating role of industry pressure and organisational readiness
  Journal of Decision Systems 2025 DOI: 10.1080/12460125.2025.2477335
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• Will Metaverse Face Failure in Future Like Nfts: An Empirical Study
  Journal of Logistics, Informatics and Service Science 2024 DOI: 10.33168/jliss.2024.0313
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• Do the two-wheeler safety harnesses effective in rider’s safety – Analysis of attitude and switching intention
  Case Studies on Transport Policy 2024 DOI: 10.1016/j.cstp.2024.101146
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• Unveiling the Online-Offline Divide: Predicting Retail Channel Membership for Luxury Jewelry Consumers Using Discriminant Analysis
  Journal of Statistics Applications & Probability 2024 DOI: 10.18576/jsap/130131
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• Assessing the Readiness of Startups and Small Businesses to Embrace Innovative Digital Branding Strategies
  2024 DOI: 10.2991/978-94-6463-589-8_2
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• Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India
  Cogent Business & Management 2023 DOI: 10.1080/23311975.2023.2196043
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• Are StartUps and Small Businesses Ready to Adopt Digital Branding Strategies? A Critical Assessment
  Arts, Research, Innovation and Society 2023 DOI: 10.1007/978-3-031-24101-7_8
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• Digital Adoption of Start-Ups With E-Governance Systems
  International Journal of Electronic Government Research 2022 DOI: 10.4018/IJEGR.314573
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