Sujatha Manohar

Employment

• VIT Business School Assistant Professor
  2020 - Present

Education

• Indian Institute of Technology Madras Ph.D
  2014 - 2019

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Role of unfamiliarity and information on consumers’ willingness to try new healthy foods
  Sujatha Manohar, Varisha Rehman, Bharadhwaj Sivakumaran
  Food Quality and Preference 2021 DOI: 10.1016/j.foodqual.2020.104037
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• Brand resurrection in an emerging economy
  Sujatha Manohar, Varisha Rehman
  Journal of Marketing Communications 2019 DOI: 10.1080/13527266.2018.1455292
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• Do People Rely on Information for Food Choice?: The Role of the Type of Novelty and Personality Traits
  ACR European Advances 2018
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• Do Variety Seekers Rely on Information for their Food Choice? The Role of Type of Novelty of Food: An Abstract
  Academy of Marketing Science World Marketing Congress 2018
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• Drivers to Nurturance: Application and Extension of FWB in India
  Sujatha Manohar, Varisha Rehman
  Journal of International Food and Agribusiness Marketing 2018 DOI: 10.1080/08974438.2017.1402726
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• How effective is information in persuading people to taste different types of unfamiliar healthy foods?--Role of food neophobia and gender.
  The 2018 Annual Conference of the Emerging Markets Conference Board 2018
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• Consumer's choice of functional foods: A case study of millets in India
  Journal of International Business Education 2017
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