Employment
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Christ University Assistant Professor2018 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (16)
- Beyond adoption: integrating TTAT and user-centric design for mHealth service continuance Save
- Optimizing Dynamic Sampling in IoT Sensors: A Machine Learning-Driven Method for Energy-Efficient Data Collection Save
- Influence of advertisement’s controversial element and emotional appeal on customer intention to buy Save
- Nudging children towards a sustainable toy story Save
- Privacy over instant messaging platforms: are users making the right decisions? Save
- Research on Digital Privacy: Current State and Future Prospects Save
- Navigating brand equity in personal care: Examining the influence of direct-to-consumer brands and the mediating power of brand image Save
- Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry Save
- Experimental Investigation of Salt Hydrate Phase-Change Material (Shape-Stabilized) Applied to a Solar Collector Save
- Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children Save