SP
Sudhir Pandey
Ahmedabad University, University of Lucknow, Deen Dayal Upadhyaya Gorakhpur University
Research areas: Social Sciences · Sociology and Political Science · Digital Marketing and Social Media · Consumer Behavior in Brand Consumption and Identification · Nonprofit Sector and Volunteering
0000-0001-6310-0509
Employment
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Ahmedabad University Senior Lecturer2015 - Present
Education
- 2008 - 2016
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University of Lucknow M.A. (English)2004 - 2006
- 2001 - 2004
Projects & Funding
Projects & funding information is unavailable.
Publications (11)
- The Impact of Donation Message Framing, Donation Scale and Product Variation (Spiritual Sport Products: Hedonic-Utilitarian Orientation) on Cause-Related Marketing Participation Intention Save
- Predicting CSR authenticity in healthcare organizations: an integrated SEM-IPMA-ANN approach through the lens of self-compassion theory Save
- Turning social interaction into social impact: understanding donation behaviour in social commerce Save
- Patronage Intention Towards Online Social Gaming Companies Linked to Cause-Related Marketing Donation: A Social Comparison Theory Perspective Save
- Virtual gift donation on social live streaming platforms: insights from SEM-IPMA-ANN-NCA methods Save
- Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership Save
- Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership Save
- An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective Save
- Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns Save
- Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness Save
- Leadership and Achieving Sustainable Solutions: Shifting Landscape of Green Business Practices Save