Twinkle Trivedi

About

Academician with more than 20 years of industry, academic, and research experience teaching OB and HR. Alumna of IIMA FDP, With research interests in the area of Workplace Psychology, personality, change management, cause related marketing, and online consumer
behaviour has published numerous research papers in international journals like Academy
of Marketing Studies journal, International Review on Public and Nonprofit Marketing, and
Journal of Philanthropy and Marketing. Also, presented papers in various national and
international conferences like IAPNM, AIB and AMA

Employment

• SLIMS HOD, General Management

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Predicting the Antecedents of Digital Readiness of Teachers by Examining the Mediating Role of Job Satisfaction.
  International Journal of Innovation and Learning 2024 DOI: 10.1504/ijil.2024.10060313
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• Predicting the antecedents of digital readiness of teachers by examining the mediating role of job satisfaction
  International Journal of Innovation and Learning 2024 DOI: 10.1504/IJIL.2024.137682
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• Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms: A large-sample study based on a model integrating philanthropic actions, well-being and flow experience
  Journal of Philanthropy and Marketing 2024 DOI: 10.1002/NVSM.1819
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• Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India
  Immersive Technology and Experiences 2023 DOI: 10.1007/978-981-99-8834-1_9
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• Role of Personality and Work life Balance in Engaging Gen Z Employees in India
  Empirical Economics Letters 2023 DOI: 10.5281/ZENODO.10440583
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• Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method
  International Review on Public and Nonprofit Marketing 2023 DOI: 10.1007/s12208-023-00393-3
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• Rising home bakers in India: leveraging online platforms for sales and marketing
  Emerald Emerging Markets Case Studies 2023 DOI: 10.1108/eemcs-06-2023-0207
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• Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
  International Review on Public and Nonprofit Marketing 2023 DOI: 10.1007/s12208-023-00371-9
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• Measuring the Moderation Effect of Age and Gender on User's Intentions Towards Cloud Computing in India
  AIP Conference Proceedings 2023 DOI: 10.1063/5.0158408
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• A Neural Network Approach for Predicting Sustainable Consumption behaviour of Sns Users by Integrating Personality Traits and E-Mavenism
  Academy of Marketing Studies Journal
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